Save the Date: NGO Academy Keynote – From Fleeting Success to Lasting Legends?

How to Sustain Creative Work to not Become a One-Hit-Wonder

Join us for this captivating talk with Professor Markus Baer revealing how to ensure lasting creativity and success in your organisation. This online keynote takes place October 18, 2023, 6.00 – 7.30 pm CEST. Sign up via the link below!

Harper Lee wrote one of the bestselling and most acclaimed American novels of all time, “To Kill a Mockingbird.” Yet, her first book was the only book she ever wrote. Contrast this with Toni Morrison. Her first book, “The Bluest Eye”—the story of a young Black girl longing to have blue eyes as a way to assume a new racial identity—received only minimal critical attention when first published. Yet, she went on to write two more books, both of which brought her national attention and won her the National Book Critics Award and the Pulitzer Prize, respectively. She was awarded the Noble Prize in Literature in 1993.

Why do so many novelists, film directors, and first-time inventors often have a hard time replicating their early success? In this talk, Markus Baer will present some new findings that shed light on the conditions that give rise to the phenomenon that has become known as the “one-hit wonder” and the psychology behind it. Finally, he will offer some insights into what each of us can do to ensure that we sustain our creativity — both in our personal and professional lives.

Florian Bauer (ERSTE Foundation) will open the event with a welcome statement and Professor Michael Meyer (Vienna University of Economics and Business) will guide us through the evening.

Markus Baer, Ph.D. ( is an award-winning scholar and teacher and a thought leader in the field of creativity. Currently, he is Professor of Organizational Behavior at the Olin Business School, Washington University in St. Louis where he also serves as Vice Dean of Executive Education. He earned his M.A. in Psychology from the Justus-Liebig-University in Giessen, Germany and his Ph.D. from the University of Illinois at Urbana-Champaign.

Markus studies innovation and all its related activities—problem formulation, idea generation, solution selection, and idea implementation. His research has been published in leading management journals and newspaper outlets around the world. He is an acclaimed teacher and has received accolades for his teaching from the Olin Business School, where he won consecutive teaching awards, and internationally as one of the world’s top 40 business professors under 40. He has taught a world-wide audience of students and executives.