Embracing Digital Transformation: Insights from the Community-Led Event “NGO Digital” in Zagreb

The second of our Community-Led Events was organized by our Member Organisation HUKI – the Croatian Office for Creativity and Innovation, and took place in Zagreb, June 17-19. Read their report below to find out how they tackled the challenge of equipping NGOs with essential digital skills and strategies.

In recent years, digital transformation has reached every sector of the economy. NGOs, as key actors in the social field for the European Union, and a vital part of the Europe 2020 strategy, cannot be left behind in this matter.

To thrive and create a greater impact, NGOs must embrace digital transformation and equip their workers with essential digital skills. Recently, the NGO Digital Workshop took place in Zagreb, Croatia, offering a complete set of resources and activities that provide training in digital skills, tools, and competencies.

Let’s dig in the key highlights and outcomes of this transformative workshop.

One of the primary objectives of the workshop was to encourage NGOs to embrace digital technologies and strategies. In the fast evolving digital landscape, organizations must utilize the power of technology to enhance their ability to generate impact on their target audience. By promoting digitization, the workshop aimed to empower NGOs with the necessary tools and strategies to increase their capacity for change, resilience and financing opportunity.

A critical aspect of the workshop was to equip NGO workers with the digital skills required to implement effective digital strategies. Participants had the opportunity to explore various digital tools, including Slido, Bitly, Kahoot, Slack, and Mind. Through hands-on activities and a simulation game, participants gained practical experience in utilizing these tools effectively within their organizations to increase their organizations’ competitiveness.

Participants also had an opportunity to participate in LEAP Summit, a two-day international conference that brought together national and international well-known lecturers and gathered more than 2000 participants. The LEAP Summit focused on a multidisciplinary approach in (social) entrepreneurship, innovation, digital technologies, digital marketing, NGO partnerships, and digital trends. During the LEAP Summit participants had the opportunity to network and exchange knowledge with other participants from the international NGO sector and gained additional knowledge connected to the digital transformation.

The workshop provided 21 participants from various organizations with practical tools, knowledge, and networking opportunities, setting the stage for their organizations’ future success, but the positive outcomes will surely go beyond and reflect on participant’s organization, their target groups, partners and communities.

The NGO Digital Workshop in Zagreb showcased the importance of embracing digital transformation in the NGO sector. By promoting digitization and enhancing digital skills, NGOs can adapt, innovate, and make a lasting difference in communities they serve.